Starbucks
Pickup Riser
Designing a beverage riser and food tray for various Starbucks® Pickup Store layouts that optimize efficiency for baristas, integrate new brand identity for the business and elevates concierge experience for customers.
Role Lead Industrial Designer
Responsibilities Research / Concept development /Cross-functional collaboration / User testing / Experience design / Operations optimization / Manufacturing / Starbucks industrial design language development
Collaboration Store design / Furniture design / Operations Engineering / QA / Manufacturer / Logistics / Baristas
Project Status Manufactured and installed in Starbucks® Pickup Store stores around the world.
From a fixture to an iconic concierge bar
Cleanability
Minimize surface edges to avoid residue build-up and increase cleanability
Efficiency
Optimize consolidation and identification for baristas from order to hand off
Manufacturability
Design for cost-effective mass production that meets NSF regulations
Cohesive design
Design to fit into various Starbucks® Pickup Store layouts, interior designs, and color palettes.
Starbucks Pickup in Penn Plaza, New York, NY
(First test unit installation. Tested, learned, and refined the next iteration)
Simple product with complex problems to solve
Lack of order identification and presentation
Lack of organization system between beverage and food
Expensive to manufacture & hard to clean
Workflow optimization strategy
How might the new Pickup riser create an engine layout to maximize labor efficiency, order consolidation, and customer identification?
Designing a product for baristas means designing a magic wand that enables baristas to become a superhero, so every customer feels uplifted through their Starbucks experience.
Test. Iterate. Repeat.
We constantly co-create products with baristas through user testing, scenario testing, and store simulation.
From sketches on paper to installation instruction in stores.
Shipping products to stores requires working within an aggressive development timeline, designing for mass production with a shipping cost constraint, risk & safety assessment, and more—while creating a functional and aesthetic design in parallel.
Starbucks Pickup in 42nd & Park New York, NY
Starbucks Pickup in Ohio State University, Columbus, OH
mORE STARBUCKS PICKUP TO COME…
Starbucks Pickup in Honolulu, HI
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