Starbucks
I worked as a Senior Industrial Designer and Design Strategist at Global Concepts Team, creating the future vision of Starbucks along with store designers, operations engineers, R&D, marketing, and executive leadership.
Please contact me for any project information.
Lead & Influence
Building the first Industrial design team at Starbucks
As part of the starting members of the first In-House Industrial Designer team at Starbucks, I have been responsible for establishing what is Starbucks Industrial Design, Why it matters, and How to deliver accessible, sustainable, and beautiful designs to create the best barista/customer experiences.
Responsibilities & Impact
Advocating Industrial Design, networking, and building trust within the company
Established Starbucks Industrial Design Standards (Design Philosophy, Design Language, Color/Material/Finishes guideline), Starbucks Accessibility Design Guideline (Store design, equipment design, UI/UX design), Sustainable Design Guideline, and Equipment UI/UX Design Guideline
Responsible for hiring internships and mentorship
Starbucks Lecture at University of Washington
Starbucks Leadership Conference 2018
Starbucks Leadership Conference 2018 - Storyteller role to capture field baristas ideas who work at Starbucks from all over the United States
Envision & Inspire
Co-creating the future vision of Starbucks experience to provide the best Starbucks moments for baristas and customers
I thrive in a cross-functional environment to solve complex problems and conceptualize the future vision that contributes to Starbucks innovating as the industry leader in customer experience, technology, and humanity.
Responsibilities & Impact
Lead cross-functional workshops, conduct stakeholder interviews and consumer research
Create design briefs and scope roadmap of the future vision projects
Streamline user workflow, optimize layout and space utilization, and propose future-proof solutions
Create storyboard, mood board, scenarios, interactive design, and prototypes
Projects (click to view)
Execute & Impact
Executing to the finest details that scale to 83 countries, 33,295 stores, and over 300,000 employees.
Delivering products at a global corporation is a big responsibility. At Starbucks, paying attention to every single detail ranging from specifying a single screw head to ergonomics of pressing a button of an equipment matters. We are currently heavily focusing on designing for sustainability and accessibility.
Our team’s current mission is to develop a brand that is positive for people, planet, and business.
Responsibilities & Impact
Developed and delivered Starbucks innovated brew equipment that will be installed at 33,000+ stores in 83 countries.
Proposed and executed equipment to use automation, sustainable materials and multi-feedback functions on touchpoints to be accessible.
Designed Starbucks Pickup Store fixtures that increased consolidation productivity and customer connection
Projects (Click to view)
