Starbucks
2018-2022
Established the first Industrial design team at Starbucks
As part of the starting members of the first In-House Industrial Design team at Starbucks, I have been responsible for establishing what is Starbucks Industrial Design, Why it matters, and How to deliver accessible, sustainable, and beautiful designs to create the best barista/customer experiences.
Starbucks Industrial Design Standards (Design Philosophy, Design Language, Color/Material/Finishes guideline)
Starbucks Accessibility Design Guideline (Store design, equipment design, UI/UX design),
Sustainable Design Guideline
Equipment UI/UX Design Guideline
Giving a lecture series on Starbucks Design at the University of Washington
Examples of Design System Standards
Starbucks Leadership Conference 2018
Starbucks x Microsoft Workshop facilitation
Starbucks Leadership Conference 2018 - Collaborating with Starbucks barista to capture design opportunities to improve Starbucks experience
Starbucks coffee master training
Delivered products to 83 countries, 40,000+ stores, and over 300,000 employees.
Delivering products at a global corporation is a big responsibility. At Starbucks, paying attention to every single detail ranging from specifying a single screw head to ergonomics of pressing a button of an equipment matters. We are currently heavily focusing on designing for sustainability and accessibility.
Developed and delivered Starbucks innovated brew equipment that will be installed at 33,000+ stores in 83 countries.
Proposed and executed equipment to use automation, sustainable materials and multi-feedback functions on touchpoints to be accessible.
Designed Starbucks Pickup Store fixtures that increased consolidation productivity and customer connection
Projects (Click to view)
Envisioned the future of the Starbucks experience.
I thrive in a cross-functional environment to solve complex problems and conceptualize the future vision that contributes to Starbucks innovating as the industry leader in customer experience, technology, and humanity.
Responsibilities & Impact
Lead cross-functional workshops, conduct stakeholder interviews and consumer research
Create design briefs and scope roadmap of the future vision projects
Streamline user workflow, optimize layout and space utilization, and propose future-proof solutions
Create storyboard, mood board, scenarios, interactive design, and prototypes
Projects (click to view)
