Amazon Project Kuiper

“Mission to provide fast, affordable connectivity to unserved and underserved communities worldwide.”

As Project Kuiper's founding industrial designer, I established Kuiper’s design identity and successfully delivered 36 physical products to globally launch in 2026—from architecture and form to materials, finishes, and brand expression.

By demonstrating the value of design, I earned trust across Amazon leadership, delivered launch-ready products for 80+ countries through multiple validation cycles, grew the team to seven designers, received funding to build a dedicated Industrial Design studio space, and positioned industrial design to influence both Amazon and future Kuiper generations.

I was responsible for hiring a contractor to create the product promo wireframe, art-directed the composition, and delivered CADs and public animations.

1. Design Advocacy

Transformed the organizational understanding of Industrial Design’s impact by:

• Positioning Industrial Design as a pivotal business development asset

• Building trusted relationships with executive leadership, including regular design reviews with VPs and SVPs

• Presenting directly to the CEO, Board of Directors, and senior leadership

• Elevating design process standards and aesthetics, influencing Amazon's broader Industrial Design approach

2. Design Establishment

• Crafted and championed Kuiper's distinctive design identity, shaping the brand's future expression across marketing, PR, UX, and packaging

• Developed the holistic design language by collaborating with engineering on product architecture while owning form development and material specifications

• Established the strategic product portfolio roadmap and secured resources for team headcount, studio renovation, and enhanced prototyping capabilities.

3. Design Execution

Industrial Design

Designed and developed a total of 36 products from concept sketches, prototypes, renderings, CAD, DFM, all the way to PVT build phase for mass production:

• Antennas

• Wifi Routers

• AC & Ethernet Cables (8 regional SKUs)

• Mounts (6 variations, including ground stand, roof mount, pole adapter)

• Visited supplier sites in Asia to mitigate cosmetic problems, yield rate and inspect the quality approval

Packaging Design

• Collaborated with packaging structural engineers, REL, and suppliers to develop robust yet sustainable packaging design

• Directed and designed packaging art for production, including ink, printing, and cost

• Established Quick Start Guide style guideline with copywriters, print production, legal, and accessibility teams

• Visited and inspected packaging print production suppliers to assure quality and color

Color, Material, and Finishes

• Defined Project Kuiper product’s color, material, and finishes

  • Aluminum extrusion, diecast, injection molded plastics (i.e., PP, TPE, PVC), hydrophobic film, sheet metal, LEDs, labels

• Developed custom paints with suppliers that meet reliability (i.e., environmental, heat-soak, UV, hail, corrosion) , product integrity, cost target, and aesthetic

• Defined limit samples standards with golden samples (i.e., upper/mid/lower samples, deltaE range, L,a,b value range)

• Established cosmetic inspection documents, step & gap documents, CMF documents

Build Cycle & Production

• Designed products to optimize BOM+MVA: understand and negotiate with engineers and suppliers on tooling cost (steel safe), manufacturing process time, package transportation volume/cost impact

• Travel to suppliers to inspect and troubleshoot build parts (plastics, aluminum, cables, etc) and assembly operations

• Executed designs throughout the build cycles from prototypes, proof of concepts, HVT, DVT, PVT, and General Launch

Cross-Functional Collaboration

• Design: UX, User Testing, Brand, Packaging

• Engineerings: Phased antennas, Asics, Silicon, Hardware, Mechanical, Thermal, Reliability, Product Integrity

• Supply chain: Suppliers, GCM, GQM, OEM, Sustainability

• Business: Business Operations, Product Managers, Marketing, PR, Finance

• Legal: Compliance & regulatory, Legal Counsel, Copywriters

• Quality: Beta Testing, Focused User Testing, General Launch Testing